And WHY is where it all begins.įew organizations can properly describe their reasons for doing what they do, but most can explain what they do and how they do it.

This powerful concept, which Sinek refers to as The Golden Circle, offers a foundation upon which organizations, movements, and individuals can be inspired. Simon Sinek found that the most influential leaders in the world all think, act, and communicate in the exact same way-and that this is the precise opposite of how everyone else thinks, acts, and communicates. Their innate capacity to begin with why gave them the power to motivate those around them and accomplish extraordinary achievements. Why are some people and businesses more creative, powerful, and successful than others? Why do some people garner more support from both clients and staff? Why are there so few people who can consistently replicate their achievement, even among the successful?ĭespite their differences, individuals like the Wright Brothers, Steve Jobs, and Martin Luther King Jr.

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